Over the past year, the Porsche Cayenne emerged as the best-selling pre-owned model on KB Capital’s used-car trading platform, KB ChaChaCha. An analysis of transactions from August of last year through July of this year shows that the luxury SUV topped Porsche’s second-hand sales rankings, followed by the Panamera, Boxster, 911 and Macan.

The Cayenne appealed most strongly to drivers in their 30s and 40s, who accounted for 64 percent of its page views. Observers suggest this reflects consumer demand for a vehicle that combines daily comfort with sporty performance.

In second place, the Panamera—a luxury sports sedan offering the driving feel of a sports car alongside the practicality of a four-door—drew 52.9 percent of its views from customers in their 40s and 50s. This positions it as the favorite Porsche model among middle-aged and older buyers.

The Boxster, a two-seat open-top roadster known for its agile handling, ranked third. It registered 58.6 percent of its interest from motorists in their 20s and 30s, underscoring its appeal to younger drivers.

Porsche’s flagship 911 sports car followed in fourth place. Nearly one-fifth (19.8 percent) of its page views came from people in their 20s, making it the second most popular model among young enthusiasts after the Boxster.

Rounding out the top five, the Macan—a compact luxury SUV prized for its nimble performance—attracted 61.4 percent of page views from buyers in their 30s and 40s. Its strong showing reinforces the sustained popularity of SUV models in the pre-owned market.

A KB Capital spokesperson noted that KB ChaChaCha enables users to compare diverse listings and handle both the sale and purchase of vehicles in one place. By leveraging the platform’s “KB Star Pick” feature, customers can quickly scan key information and specifications to make faster, more informed decisions.