BLACKPINK’s Jisoo has taken a decisive step in defining her solo artistry with the release of “CLICK,” a pre-release single unveiled alongside its music video at noon KST on the 4th. The dance-pop track leans on pulsating synth pads and a driving synth bass to create a hypnotic, rhythm-forward sound—marking a clearer musical identity than in her earlier solo outings.
Behind “CLICK” is a writing and production team almost entirely drawn from hitmakers behind Selena Gomez’s biggest singles. Caroline Ailin, who co-wrote Gomez’s “Dance Again” and “Let Me Get Me,” leads the credits, while Sir Nolan—producer of Gomez’s 2015 smash “Good for You”—also returns. Two additional collaborators likewise share pedigrees on Gomez’s discography, aligning Jisoo’s husky low-register vocals with a restrained yet evocative pop backdrop.
Since debuting solo, Jisoo has experimented across EDM, synth-pop, and pop-ballad styles—releasing tracks such as “FLOWER,” “All Eyes On Me” and “AMORTAGE”—but critics noted a lack of consistent sonic color. Her duet “EYES CLOSED” with ZAYN, produced by the same Selena Gomez team, first revealed Jisoo’s affinity for moodier, groove-oriented pop; listeners praised the blend of her unique timbre and the producers’ understated, ethereal arrangements.
In today’s crowded pop landscape, few female soloists wield their lower range as their defining weapon—few beyond Selena Gomez and Dua Lipa. Notably, Caroline Ailin also penned Dua Lipa’s “New Rules” and “Dance the Night,” underscoring the strategic choice to pair Jisoo’s voice with creators celebrated for crafting memorable low-register anthems.
Releasing “CLICK” ahead of her full-length album underlines Jisoo’s confidence in both the song and the forthcoming body of work. The accompanying music video, directed by Joseph Kahn—renowned for his dark, cinematic collaborations with Taylor Swift—portrays Jisoo as an android awakening in an abandoned amusement park. As she repairs rides and attractions, life gradually returns to the desolate landscape, mirroring the song’s theme of self-realization and renewal.